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Van den Oever...new role at ForwardKeys

ForwardKeys welcomes new top executive

LONDON, June 26, 2016

ForwardKeys, a leading business intelligence tool, has appointed Laurens van den Oever to the role of chief marketing officer, effective August 1.

Van den Oever, who has over 15 years’ experience in marketing and research across multiple industries, will lead ForwardKeys’ global functions including marketing strategy, product development and marketing communications.
 
Olivier Jager, CEO ForwardKeys, said: “Laurens is a vital addition to our leadership team at a time when interest in sophisticated intelligence on travel is growing rapidly. Laurens is a proven communicator and evangelist for how ForwardKeys’ market intelligence can help our clients become more successful. Laurens is responsible for preparing ForwardKeys to take advantage of an expanding market opportunity.”

Van den Oever has proven experience in growing businesses through effective use of intelligence strategies and launching B2B insight services across a variety of industries. Prior to joining ForwardKeys, Van den Oever was global head of Travel & Hospitality, GfK. ForwardKeys and GfK launched a partnership in 2015 and will continue their collaboration on a number of areas.

Van den Oever said: “ForwardKeys’ access to global airline data and its ability to analyse it very rapidly and convert it into meaningful information takes travel intelligence to a new level of insight, accuracy and forecasting, superior to anything else available commercially. The future is there for any company who manages to turn big data into tactical tools that allow companies to make data-driven decisions on the spot. In today’s complex and highly volatile market, companies operating in the travel ecosystem need to respond faster and with a greater degree of focus to maintain momentum and relevance. ForwardKeys is such a company, with a huge potential to further accelerate its product offering.”

Jager addeD: “This is a strategic appointment for ForwardKeys and signals the next phase in our evolution as a global business. Laurens is a highly experienced leader, and I appreciate his commitment to help position the company for future growth as we accelerate our business in new markets around the world. It’s a pleasure to have such an experienced professional in place and leading this critical part of our business.” - TradeArabia News Service
 




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