Starwood Hotels & Resorts annual ‘Iftar for Cabs’ initiative, running in its seventh year, is back with the participation of 48 hotels in the Middle East.  

On June 21 during the hour of Iftar, all cab drivers who drive through the main entrance of any of the participating Starwood hotels will receive complimentary Iftar packs. Starwood properties have handed out over 3,000 iftar packs across the region in previous years.
 
Launched in 2010, the ‘Iftar for Cabs’ initiative has turned into an annual tradition for many cab drivers throughout the region. The initiative has also been widely appreciated by hotel owners, local communities and transport authorities
 
For the initiative, catering teams at each hotel will prepare Iftar packs which will include a diverse selection of food and beverage items, while associates from various departments will assist with packaging and handing out the Iftar packs to cab drivers.  
 
“We are excited to celebrate the seventh annual ‘Iftar for Cabs’ initiative which has become a tradition for cab drivers and our hotels,” said Guido de Wilde, senior vice president and regional director, Starwood Hotels & Resorts, Middle East. “This initiative truly embodies the spirit of Ramadan and gives us the opportunity to thank cab drivers across the region for their hard work and the support they give our hotels throughout the year.”
 
In the UAE, 26 Starwood properties will participate in this year’s initiative, including the Sheraton Sharjah Beach Resort & Spa, The St. Regis Dubai and the soon to open W Dubai Al Habtoor City and Westin Dubai Al Habtoor City. - TradeArabia News Service