Jannah Hotels and Resorts is strengthening its foothold in the UAE with plans to begin construction work on a new five-star hotel in Dubai’s premium Creek area.

The UAE-based hotel developer and operator will break ground on its seventh hotel, Jannah Creek Dubai, and is scheduled to open in 2018.

Boasting 152-rooms, the new hotel is set to make the reception check-in queue a thing of the past.
Instead, travellers will be greeted by one of Jannah's renowned Karim - the guest's very own personal genie - who will carry out the check-in on a tablet device as he shows them to their room.

After enjoying their welcome drink, guests will be invited to use an ingenious QR code that once scanned, will take them to a video that will introduce the features and amenities of the room and the hotel.

Nehme Imad Darwiche, chief executive officer of Jannah Hotels and Resorts, said: “As well as delivering a truly five-star product, Jannah Hotels and Resorts believes in embracing technology to provide an ultra-modern service that offers our guests more time to sit back, relax and enjoy their stay.

“We wanted our guests’ experience to be as smooth and hassle-free as possible, right from the moment they arrive. What better way to eliminate the wait to check-in at reception than removing reception altogether?

“Our Karim check-in service gives a personalised touch that is synonymous with Jannah’s ethos towards an exclusive customer experience.”

The Karim service, a unique feature of the Jannah brand, is available 24 hours a day to provide personalised attention to each guest without intrusion.

Jannah Creek Dubai is a partnership between Jannah Hotels and Resorts and the Abu Dhabi-based Al Rubayeh Group. – TradeArabia News Service