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Meraas to launch new eduplay attraction in Dubai

DUBAI, February 3, 2016

Meraas, a Dubai-based holding company, is set to launch Mattel Play! Town, a 5,000 sq m interactive themed eduplay attraction in Dubai, UAE.

Children between the ages of two and 10 can meet and interact with some of the most popular and well-loved children’s characters a the town, the company said.

In partnership with global toy company Mattel, the attraction will feature engaging and stimulating play experiences around the five world recognised brands: Barney, Thomas & Friends, Bob the Builder, Angelina Ballerina, and Fireman Sam, along with live shows, to create long-lasting memories.

Mattel Play! Town is built on the concept of eduplay, a play-based education theory that highlights the importance of stimulating children’s imagination and fantasy to facilitate the development of social skills, said a statement.

During their visit to the destination, children can take in the adventure of exploring a bright new world where their dreams become reality. They can learn songs and try out new tricks and crafts with friends at Barney’s cosy house.

At Knapford Station, a multi-level soft play adventure with Thomas and his friends awaits visitors, as well as a very special show at the Station Theatre. The young guests can also join Team Bob to construct and play with life-size vehicles Scoop, Muck, Dizzy and Tiny – or dig through Angelina Ballerina’s closet to dress up and twirl around her dance studio.

Meanwhile, brave young adventurers can help Fireman Sam to become heroes of the day and carry out rescue services, while also learning important safety lessons.

An excursion to Mattel Play! Town will be an unforgettable journey for the young dreamers. Parents can rest assured that their children will enjoy the fun experience in a comfortable and safe environment.

Mattel Play! Town will be located at City Walk and is scheduled to open in the first quarter of 2016.

Mattel Play! Town will add to Meraas Leisure & Entertainment division’s rapidly growing portfolio of innovative attractions. Meraas has recently announced The Green Planet, the region’s first bio-dome, to be located at City Walk.

The two upcoming assets will complement the current leisure and entertainment offering encompassing The Dome Box, the region’s first 360-degree dome theatre at Boxpark; Splash Pad, a wet play area for children at The Beach opposite Jumeirah Beach Residence, as well as Reel Cinemas The Beach. - TradeArabia News Service
 




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