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Breg..heading operations at Starwood EMEA's F&B division

New F&B director for Starwood EMEA region

DUBAI, January 26, 2016

Stefan Breg has been named the new director of food and beverage for the Europe, Middle East and Africa (EMEA) region for the Starwood Hotels & Resorts Worldwide.

With over 25 years of experience, Breg has a proven track-record of providing robust strategic development for restaurants and bars and has successfully navigated more than 200 restaurants from concept stages to opening across Europe, Middle East and Asia.  He previously headed concept development for IHG Asia & Middle East and has held senior roles at Hilton and Ernest & Young.

Breg will spearhead the formulation and implementation of the company’s food and beverage strategy across the EMEA region, which currently operates nearly 1,200 restaurant and bars across more than 260 hotels.

In this new role, Breg will, amongst others, develop restaurant and bar concepts for Starwood’s 345 upcoming renovations and new properties across its 10 distinct lifestyle brands.  His role will also encompass training and development and enhancing the food and beverage performance across the company’s portfolio in EMEA.

“Stefan has a wealth of experience and we are delighted to have him on board to lead our food and beverage strategy across the division,” said Flavio Buccarelli, vice president operations, Europe, Africa & Middle East, Starwood Hotels. “The role is crucial to ensure our food and beverage brands and concepts within our existing and upcoming properties are positioned as destinations in their own right; compelling and relevant to the local guests as well as our hotel guests.”

Breg will be based in Starwood’s Middle East office in Dubai. He will support the pipeline of restaurants and bars in Starwood’s upcoming new build and refurbished hotels. In the Middle East alone, Starwood operates over 300 outlets. – TradeArabia News Service




Tags: Food | director | beverage | EMEA | Starwood |

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