Tambourine, a leading hotel marketing and technology company, has officially launched Symphony a new tool that combines digital marketing, booking and distribution for maximum direct revenue impact. 

Symphony has been in testing for more than a year at more than 100 hotels worldwide, with properties experiencing an average 8 per cent reduction in online travel agents (OTA) commissions and 12 per cent increase in direct bookings.

Symphony was created to solve three major problems for revenue and marketing managers:

• Reduce OTA commissions by increasing direct traffic and bookings
• Ensure comprehensive presence across all digital channels
• Eliminate the need for multiple disconnected vendor solutions

”It’s impossible for hoteliers to keep up with all the latest digital marketing, booking and distribution technology,” said Dave Spector, a Partner at Tambourine. “So we built a unified system that allows us to do it all for them… and we’ve spent the last year proving it works.”

Symphony provides a comprehensive set of fully managed tools and services including:

• Omni-channel traffic generation (search, PPC, email, social and meta-search)
• Custom-branded, responsive web and mobile sites
• Integrated booking engine and reservation recovery
• Central reservations system (CRS), global distribution system (GDS) rate distribution and channel management tools
• Cross-channel return on investment (ROI) tracking dashboard

To celebrate the launch, Tambourine is offering Symphony for free to hoteliers who are currently locked into other vendor contracts. Properties seeking to escape ineffective vendor relationships can switch their marketing, website, booking engine, CRS or distribution to Symphony at no cost for the remainder of their current vendor contract, the company said in a statement. - TradeArabia News Service