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Dubai Tourism representatives at the roadshow

Dubai Tourism hosts second cruise roadshow in China

DUBAI, September 2, 2015

Dubai Cruise Tourism, part of Dubai Tourism, recently organised a three-city roadshow in China to showcase the emirate as an ideal embarkation destination on an international cruise itinerary for Chinese tourists.

Reinforcing the growing prominence of China as an international source market, the roadshow reached out to the travel trade professionals in Guangzhou, Beijing and Shanghai.
 
The roadshow, the second undertaken by Dubai Cruise Tourism over the past 12 months, showcased Dubai’s strong credentials as a cruise destination ahead of the 2015-2016 season, which commences in September.
 
Initiatives such as this have also contributed to the 2014-2015 cruise season being recognized as the best performing Dubai cruise season to date with an 11 per cent increase over the 2012-2013 season, which held the record previously. So far, the first half of 2015 has seen a 21 per cent increase in ship calls and 42 per cent increase in the number of cruise tourists.

Building on the 2014 roadshow, Dubai’s delegation showcased the emirate, as not only a key leisure destination but also a gateway to the Mediterranean, Northern Europe, North Africa, Far East, Australia and North America.
 
This year’s roadshow featured a series of training sessions and workshops for China’s travel trade professionals, providing them with the capabilities to showcase Dubai’s cruise offerings to the Chinese vacationers. The roadshow also included gatherings that allowed travel trade professionals access to representatives from industry leaders MSC, and Royal Caribbean International and provided a platform to discover and discuss the mutual benefits of promoting cruise tourism and the newly launched multi-entry UAE visit visa for cruise tourist.   
 
Hamad bin Mejren, senior vice president, Dubai Tourism, said: “There is an increasing appetite amongst Chinese tourists to discover destinations differently and cruising from Dubai is a concept they have embraced with enthusiasm. China ranks 20 in the top source markets for Dubai’s Cruise Tourism as we were able to communicate successfully about what makes Dubai a must-visit destination for the Chinese travellers during our previous roadshow. With this visit, we are hoping to build on that success and further boost the number of Chinese Cruise tourists visiting the Emirates.
 
The multiple entry UAE visa offered exclusively for cruise tourists has also facilitated a more efficient journey for Chinese tourists visiting Dubai. The visa, which can be applied through the cruise line on which the passenger books the cruise itinerary, enables Chinese tourists to enter and exit the country through any of its airports or seaports any number of times. The visa is valid for 60 days from the date of issue to the first entry into the UAE, following which it remains valid for 30 days.
 
The Dubai cruise season runs from September to June, with 2015-2016 expected see a total of 128 cruise ship calls in the city, bringing more than 465,000 cruise tourists. Cruises from Dubai last a minimum of four nights’ travel, rising to seven-, 12- and 14-night itineraries covering the Arabian Gulf, India and Sri Lanka. Other ships calling at Dubai depart from and leave for the Mediterranean, northern Europe, North Africa, the Far East, Australia and North America, as well as destinations around the Arabian Gulf. – TradeArabia News Service




Tags: Dubai | China | tourism | Roadshow | Cruise |

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