Dubai International Airport was recently announced the overall winner of the Middle East & Africa heat of the 2015 Routes Marketing Awards.

Around 350 aviation professionals were gathered at the Four Seasons Bahrain Bay to witness the presentation of the awards and to take part in this year's Routes Middle East & Africa - the inaugural route development event for all aviation based companies who wish to conduct business to, from and within the region.

"We are really grateful for this recognition. This is important for us. We thank all of our airline partners for their trust and for their votes. Our aim is to deliver excellence in all that we do and we aim to continue doing this," said Khalil Lamrabet, director of Aviation Business Development, Dubai Airports.

Adrian Newton, group director - Aviation & Technology Director, UBM EMEA, said: "The comprehensive marketing plan played a key role in strengthening the airport's brand and stimulating traffic demand, taking over as the world's busiest international airport in terms of yearly passenger traffic in 2014. The judging panel was impressed by the team's integrated, comprehensive marketing strategy that included direct airline engagement, an enhanced digital presence and imaginative content marketing, cementing the airport's commitment to quality, world-class service and standards.” – TradeArabia News Service