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El-Shaer.... getting Egypt's tourism back on track

Three new hotels planned for Sharm El-Sheikh

CAIRO, May 21, 2015

Cairo-based travel agency chain The Blue Sky Group plans to develop three new hotels in Sharm El-Sheikh, Egypt.

The move follows the group’s initiative to attract more tourists to the country, which saw a slump in tourism rates after the January 25 Revolution, said a report in Daily News Egypt.

Travel agent Bright Sky Travel, a unit of the Blue Sky Group, attracted over half a million tourists through its marketing campaigns in Russia and Eastern Europe in 2014 and now aims at raising the tourist numbers to 800,000 this year, said the report citing Hossam El-Shaer, chairman of Blue Sky Group.

Although the government is proactively working towards luring foreign investments and tourism, the security situation remains a challenge, as the number of bombs in Cairo’s streets keep rising, the report said.

In a move to increase Egypt’s tourism expenditure, the country’s tourism ministry is pursuing investments worth EGP 10 billion ($1.3 billion) by launching five tourism projects across the Red Sea area in the hotel, entertainment and service sectors, the report quoted an official at the ministry as saying.

The number of hotel rooms in the five projects exceeds 3,000, in addition to entertainment and commercial projects, it said.

Dependent majorly on promotional campaigns to restore tourism, the latest campaign “Misr Qareeba” (Egypt is Close) was launched in late February, specifically targeting the Arab market, to support inter-Arab tourism, the report said.

Overall, Egypt is targeting to attract around 12 million tourists by the end of 2015, “which is achievable”, said the report quoting El-Shaer.




Tags: Egypt | tourism | Cairo |

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