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GTA launches new loyalty programme in MEA

DUBAI, May 4, 2015

Global travel distributor GTA has launched a new loyalty programme for Middle Eastern and African travel trade that books hotels, services and experience with it, at the ongoing Arabian Travel Market in Dubai, UAE.

The launch of ‘g shop’ in the region means that once enrolled, every booking a client makes earns them points to be redeemed for rewards, said a statement.

It includes smartphones, tablets, shopping vouchers and theme park tickets, it said.

First launched across 11 Asian countries in 2012, GTA’s g shop today has over 16,000 registered users with $83,000 redeemed on average every month. To date, more than $2 million in rewards has been given away.

Rami Mashini, GTA’s vice president of Sales and Marketing for the Middle East and Africa, said: “This is one of GTA’s most successful regions and I am enormously pleased we can recognise the loyalty that travel agents continue to show us with the launch of g shop.

“The world’s travel trade books nearly 13 million room nights every year through GTA so agents could benefit from big rewards.”

GTA’s Middle East and Africa region is increasingly influential as the number of room nights sold through the region’s travel trade enjoyed double digit growth last year, said the statement.

While the UAE and Turkey remain the top two destinations for travellers from the region, the US, UK and France complete the top five, it said.

While intra-regional travel – particularly within Africa – is still prevalent, many of the world’s destinations are benefiting from GTA’s success in distributing accommodation, ‘in destination’ services and experiences.

Nearly 70 per cent of source markets in the MEA region have seen the number of room nights booked increase year-on-year, said the statement.

This is in large part due to the strength of GTA’s general sales agents in the region who have a deep knowledge of consumer travel trends in their particular markets and valuable insight into the political, economic, cultural and technological circumstances influencing travel businesses, it said.

“We are already enjoying considerable success and the launch of g shop will help cement our leadership position in this growing region,” Mashini added. - TradeArabia News Service




Tags: ATM | loyalty | programme | GTA |

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