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Middle East to welcome first autism friendly resort

DUBAI, April 29, 2015

First & Foremost Hotels and Resorts, a bespoke hotel management company, has joined hands with South African championship golfer Ernie Els to launch a new hotel concept that will introduce the first autism-friendly resort in the Gulf region.

The new brand concept, partnered by Leading Family Hotels & Resorts (LFH&R), already has more than 50 family retreats in Europe.

“Family holiday time has always been a priority for me and I have experienced a lot of five-star hotels worldwide that do not really offer a complete family holiday product. You want a fun and relaxing environment for everyone,” Els said.

“We are going to provide that with First & Foremost Family Hotels. In addition, we are going to ensure a safe environment for families on the Autism spectrum and also create substantial employment opportunities for adults with autism,” he said.

"First & Foremost Family Hotels will be autism friendly, thanks to input from Els and his foundation Els for Autism," said Mike Scully, managing director of First & Foremost Hotels & Resorts.

The family hospitality sector represents a huge opportunity for Middle East investors and developers alike, as it continues to grow into a key economic driver outperforming many other hospitality segments.

In view of this, First & Foremost Hotels and Resorts will present its new hotel concept for investment at the Arabian Hotel Investment Conference (AHIC) in Dubai, UAE, on May 6.

“Our proposition appeals to all investors, but in particular Socially Responsible Investors (SRI), those focusing on what are sometimes summarised as environmental, social and governance (ESG) issues, which includes social justice, in terms of the distribution of wealth, opportunities, and privileges within a society,” explained Scully.

“We have already spoken to a number of investors and the feedback we have received is very positive, thus we hope to make an announcement in the near future about our first property in the Middle East,” said Scully. – TradeArabia News Service




Tags: Middle East | Autism | Resort |

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