Sabre Corporation, a leading travel technology provider in the Middle East, has partnered with Arabian Travel Market (ATM) on innovation technology for the Travel Tech Show element of the event, which takes place next month in Dubai, UAE.

ATM, which will be held from May 4 to 7, is a key international event, bringing together travel companies from around the world.  More than 23,500 visitors and 2,700 exhibitors are expected from technology companies, travel agencies, airlines, hotels, tourism authorities, and many other suppliers from the travel industry.

Sabre will be showcasing some of the hottest innovations in travel today including mobile apps for travel agents and hotels and the latest online shopping capabilities. There will also be live demonstrations of technology Sabre is testing for the future including new personalisation capabilities and wearable devices and apps. The sessions will be conducted by Sabre Head of Innovation, Joakim Everstin, who will be talking to visitors at Sabre’s stand every day from 13:00-13:30 during the “Fuel Up” session.

Executive speakers from Sabre will also participate in the seminar programme in the Exhibitor Showcase Theatre. They will discuss industry challenges and latest technology trends in travel and hospitality, including online travel, geo-location, personalization and new devices.

Daniel Naoumovitch, CEO of Sabre Travel Network Middle East (STNME), said: “We are very proud to participate at ATM this year and be the Technology Innovation Partner. As the adoption of mobile and online technology grows, we want to ensure the travel industry is ready to leverage this technology and serve travellers on the device they prefer.”

“We also want to provide a glimpse into future technologies that could dramatically change the way consumers experience travel – from shopping via virtual reality using heads up devices, to using voice command smartwatches,” Naoumovitch said. “Travel providers that are committed to personalising the travel experience and giving their customers a customised service, need to know what’s coming and what to focus on.”

The discussions lined up by Sabre are:

Monday, May 4, 13:00-13:30 - Brannon Winn, Vice President of Business Development, Sabre Hospitality, EMEA: Brannon will discuss the evolution of hotel distribution and how hoteliers can leverage new innovation in their distribution strategy.

Monday, May 4, 16:15 - Madhavan Kasthuri, Director Online Technical Sales, Sabre Travel Network, EMEA: Madhavan will talk about online travel and how consumer behaviors are changing and that they are ever more tech-savvy, driving higher expectations for online travel agencies. Sabre will talk about how they can help customers to catch-up with the latest trends and meet the travelers’ expectations

Tuesday, May 5, 13:30-14:00 - Joakim Everstin, Sabre Head of Innovation, Sabre Travel Network, EMEA: Joakim will talk about innovation in travel and how technology  will change and improve the travel experience for consumers, particularly what impact these trends will have for family travel- ATM’s main theme this year.

Wednesday, May 6, 10:45-11:15 - Tom Coulthurst, Vice President Business Development, Sabre:
Millennials are estimated to represent 50 per cent of all business travel spend by 2020, so leveraging technology and innovation to appeal to this demographic is imperative. Tom will be exploring some of the best practices travel companies can put in place now to position themselves for a future that will be driven by data and personalisation. – TradeArabia News Service