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Simon.."COTTM will give us an opportunity to present our facilities to key players"

Coral Beach Resort Sharjah targets Chinese market

BEIJING, April 14, 2015

The Coral Beach Resort Sharjah, a luxury property in the UAE emirate, is all set to showcase its facilities at the China Outbound Travel & Tourism Market (COTTTM), which commenced today at the National Agricultural Exhibition Centre, Beijing.

Jean Pierre Simon, regional general manager, Northern Emirates, Coral Hotels & Resorts, emphasised that Sharjah’s presence at the COTTM is quite special as the emirate has been crowned as the Arab Tourism Capital for 2015. It has enhanced tourists’ interest in Sharjah’s rich historical, cultural, heritage and modern tourism product.
 
“China is rapidly developing, which is reflected in the increasing number of Chinese tourists and their profile. They are seeking brands such as ours. Participating in the COTTM exhibition will give us an opportunity to present our facilities to key players of China’s outbound tourism industry and forge new ties,” Simon said.
 
According to a 2015 forecast report by Business Monitor International (BMI), tourist arrival in the UAE may rise to 16.47 million. Therefore, tourism receipts are forecast to reach $20.11 billion, while the hotel and restaurant industry is expected to grow by 16.65 per cent to reach $10.84 billion.
 
Sharjah is expected to attract a major share of it as the emirate’s tourist graph is continuously improving. The trend is supported by the fact that Sharjah’s hotels attracted more than two million guests during the year 2014.
 
“Chinese tourists will be playing a significant role in meeting the target. During the past few years, the interest of Chinese and Asian tourists in Sharjah and other parts of the UAE has been consistently growing which reflects in growing visitor numbers. So it is important for us to tap this massive market,” Simon said. – TradeArabia News Service




Tags: UAE | China | Sharjah | COTTM |

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