A joint venture for the launch of Aiana Hotels & Resorts brand in Qatar was recently signed by Sheikh Faisal bin Qassim Al Thani, chairman of Al Sawari Holding, and Amruda Nair, joint managing director and chief executive officer, Aiana Hotels & Resorts.

The new joint venture company Aiana Hotels & Resorts L.L.C will embody a hospitality brand of upper upscale hotels and leading operator of hotels, resorts and serviced apartments in the Middle East, Indian Sub-Continent and South East Asia.

Aiana Hotels & Resorts L.L.C will be the first Asian-inspired hotel to Qatar.

To mark the launch, Aiana Hotels & Resorts unveiled the visual identity of the brand.  Aiana, meaning “eternal blossom” in Sanskrit also means a place of refuge or retreat.  These two powerful and evocative images represented as the universal symbol of the “mandala” in the brand logo, come together to represent the unique experience that Aiana promises its guests.

The joint venture combines the resources and visionary entrepreneurial skills of Al Thani, who is also the chairman Qatari Business Association, with the hospitality expertise and passion of Nair, herself a third generation hotelier.

Aiana Hotels & Resorts reflects the strengths of its principals – business excellence and Indian hospitality to cater for the growing demand for value added offerings in the upper upscale hospitality segment and offers hotel owners an effective management solution from an experienced team of hospitality specialists.  The joint venture, with both partners having an equal share, will be based in Doha, Qatar and operate under the name Aiana Hotels & Resorts L.L.C.

“Given the long standing relationship between Qatar and India, there is great synergy in the similar way that we travel.  This is why we want to bring Aiana as a new lifestyle hotel brand to the Middle East and will continue to support Aiana through our ambitious expansion plans for acquisitions in key destinations starting with the property in Doha with many more to follow in Western Europe (London) and US,” Al Thani said.  

Nair said: “With the launch of Aiana Hotels and Resorts, I am delighted to be introducing a brand I am confident will become the preferred choice of travellers seeking authentic and immersive experiences that will stay with them long after they have checked out. I was fortunate to meet Sheikh Faisal who shared my passion for hospitality and supported my dreams and ambitions of creating an Indian brand with a global presence. Our service, design, and operating philosophy is geared to exceed the expectations of a new generation of savvy travellers. We call it Hospitality 2.0.” – TradeArabia News Service