Easy Taxi, a leading mobile taxi app, in collaboration with Microsoft Corporation has implemented Xbox devices in its cabs in Saudi Arabia, introducing in-cab entertainment in the country for the first time.

The campaign is designed to allow passengers enjoy their rides by playing a number of video games such as FIFA 2015 and challenging themselves before reaching the desired destination.

Eugen Brikcius, general manager of Easy Taxi Riyadh, said: “This campaign aims at drawing a smile on the faces of all passengers who choose to take their rides with Easy taxi this month and to encourage old passengers to keep using the number one taxi application in the world more often.”

Easy Taxi is rapidly expanding its services in the Middle East. As the first app connecting trained and tracked drivers with passengers in the Gulf, Easy Taxi has experienced significant growth and demonstrated success in Jeddah, Riyadh, Bahrain, Jordan, Kuwait and most recently Qatar.

With safety and security in mind, the app also allows users to track their taxi, view the photo and details of the driver, and significantly reduces waiting time.

Passengers can freely download the app on Androids, iOS, Blackberries, and Windows Phone devices, as well as for B2B clients through Easy Taxi Pro and Easy Taxi Corporate solutions. – TradeArabia News Service