Tuesday 19 March 2024
 
»
 
»
Story

Emirates engages visitors with innovative experiences

Emirates unveils innovative activations at Literature fest

DUBAI, March 5, 2015

Emirates, a Dubai-based carrier, is unveiling innovative on-ground activations at this year’s Emirates Airline Festival of Literature, which kicked off today in Dubai, UAE.

The festival, which is engaging visitors with new experiences ranging from virtual reality to motion sensor technology, will run till March 7 at the InterContinental Hotel Festival.

Emirates will roll out Oculus Rift with Google Street View offering visitors an opportunity to have a virtual reality experience of the Emirates A380 using the Oculus Rift. After their experience, visitors will be asked to enter a caption describing their experience to enter a ballot. Winners of the best caption will receive two Economy class tickets to an Emirates A380 destination.

Mohammad Al Hashimi, vice president of Commercial Products Dubai at Emirates, said: “People are constantly interacting with technology, so this year we wanted to meaningfully connect with visitors in an innovative way at the Emirates Airline Festival of Literature. We want to make sure that our activations resonate with our audiences so we employed our latest innovations to help build more awareness around the A380 onboard experience as well as the breadth of our destination network.”

Microsoft Kinect is one of the most popular video gaming experiences around the world and Emirates is taking their motion sensor technology a step further by enabling visitors to learn more about their destinations through a ‘Destination Scrabble’ game. Destinations will come up as jumbled words on a screen. Visitors will be asked to ‘pull’ the letters with their hands through Kinect sensory technology to unscramble the words in one minute or less to win exciting prizes.

Children will also be at the centre of the action at the Emirates Airline Festival of Literature with various activities lined up to engage them. A special ‘little traveller’s’ backdrop has been created with cut outs of pilot and cabin crew faces.  They will be able to have a traditional Polaroid photo taken by Emirates Cabin Crew. They will also be able to wear Emirates pilot or cabin crew hats and snap a picture in front of the backdrop.

The airline is also running several competitions on the Emirates Airline Festival of Literature across its official Facebook, Instagram and Twitter channels.

Isobel Abulhoul, CEO of the Emirates Literature Foundation and Festival director of Emirates Airline Festival of Literature, said: “With our 2015 theme of Wonderland I am delighted that our Title Sponsor Emirates Airline has created a magical virtual reality experience for the Festival goers.” – TradeArabia News Service




Tags: Emirates | A380 | technology | festival |

More Travel, Tourism & Hospitality Stories

calendarCalendar of Events

Ads