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Visitors at the show in 2014

Egypt to showcase $5.3 billion tourism projects at ATM

CAIRO, March 4, 2015

Exhibitors from Egypt will be participating at this year’s Arabian Travel Market (ATM) in Dubai, UAE, following the country’s resurgent tourism sector.

With tourism revenues in Egypt up 23.6 per cent last year, the country has lined up new tourism projects worth $5.3 billion to further promote the country's offerings.

Egyptian exhibitors showcasing their products at ATM 2015, which takes place at the Dubai International Exhibition Centre from May 4 to 7, include Egypt Express Travel, Al-Tayyar Travel Group, Dana Tours and Standard Tours Online, supported by international hotel chain presence at corporate stands across the show floor.

“Egypt registered a 4.5 per cent increase in inbound tourist numbers in 2014, with 10 million arrivals compared to 9.55 million in 2013. Tourism revenues also rose year-on-year by 23.6 per cent, an increase of $7.5 billion, up from $5.9 billion in 2013,” said Hisham Zaazou, Egypt’s Tourism Minister.

“Tourism is Egypt’s second most vital income generator and employs over 12 per cent of the population, so these figures are particularly welcome after a difficult few years and the highs of 2010. The ATM team is working in tandem with the country’s proactive tourism sector to identify opportunities for healthy, sustained growth and we look forward to showcasing Egypt’s cultural diversity at this year’s show,” said Nadege Noblet, exhibition manager of ATM.

Tourism spend is also on the increase, with Zaazou confirming that the average amount spent per tourist per night rose from $72 to $80.1 during the second half of 2014. Moreover, MEED Intelligence – a business intelligence tool for the Mena region – noted $5,268 million-worth of investment in the country’s current top 10 list of projects.

This is led by the $1,653 million Emaar Misr Marassi Beach Resort project. Located on the country’s north coast, close to the historic city of El Alamein, the 6.5 million-sq-m development will feature a luxury resort, residential community, 18-hole golf course and 6 km-long private beach.

Emaar Misr is also developing the $820 million Cairo Gate Mall while the UAE’s Al Futtaim Group is responsible for the $500 million Al Maza City Centre project and Majid Al Futtaim’s $400 million Mall of Egypt.

Investment into Egypt’s cultural heritage is being spearheaded by the Ministry of Antiquities, which is moving forward with its $810 million phase three-development plans for the Grand Egyptian Museum.

Outside of Cairo, Luxor will have a $120 million Four Seasons Hotel while the city of Marsa Alam will be home to Tabarak Holding’s $150 million Fantasia Resort.

The line-up of projects planned or underway in Egypt includes a total of nine hotels and resorts and seven malls/shopping centres. – TradeArabia News Service




Tags: Egypt | tourism | ATM |

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