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Members of the fam group tour at SMCCU

Dubai hosts 100 European travel experts on fam trip

DUBAI, February 25, 2015

Around 100 influential meeting planners and business events journalists from across Europe convened in Dubai for a familiarisation trip which was aimed at enhancing the city’s global status as a premier destination for international business events.

Organised by Dubai Business Events (DBE), a division of Dubai Tourism, the trip invited key meetings industry decision-makers to experience Dubai first hand.

The group toured leading hotels and meeting venues, met with various destination management companies (DMCs) and tourism stakeholders, and experienced leisure activities in the city including interacting with dolphins at Atlantis the Palm, doing an aerial tour of the city with Seawings and playing Camel Polo at the Dubai Polo & Equestrian Club.

They also visited popular sites such as Dubai Mall, the Dubai World Trade Centre (DWTC), Burj Khalifa, the Sheikh Mohammed Centre for Cultural Understanding (SMCCU), The Palace Hotel, and Madinat Jumeirah.

“Dubai has a robust offer as a destination in terms of infrastructure, service levels and general lifestyle features which can’t be fully communicated through trade shows, sales presentations, or promotional videos alone. Our international partners in the travel industry are much more likely to recommend Dubai as an events destination to their corporate clients after they see first-hand just how welcoming and convenient the city is for business and incentive trips,” said Steen Jakobsen, director of DBE.

The recently concluded familiarisation trip from the European market is one of three planned for 2015, with groups from Asia and North America respectively expected to visit later on in the year. 

“Our preliminary feedback from the trip’s participants has been overwhelmingly positive and we look forward to welcoming more and more of our international travel industry partners to Dubai to build relationships which will be both long-lasting as well as mutually beneficial,” Jakobsen said. – TradeArabia News Service




Tags: Dubai | tourism | Europe |

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