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Starwood...revving up its rewards

Starwood and Uber partner to offer guests new rewards

DUBAI, February 25, 2015

Leading hotel group Starwood Hotels & Resorts Worldwide and Uber, an on-demand taxi service, have partnered to offer Starwood Preferred Guest (SPG) members who ride with Uber the opportunity to earn Starpoints during any Uber ride, anywhere, worldwide.

“This new partnership with Uber accelerates our SPG members’ drive to rewards and is just one more way that Starwood is combining high tech and high touch to transform their travel experiences,” said Adam Aron, CEO, Starwood Hotels & Resorts.

With this new partnership, SPG and Uber have linked existing accounts at spg.com/uber where guests can collect points after completing one qualifying stay in the calendar year at any Starwood hotel worldwide.

All SPG members will earn one Starpoint for every $1 spent on Uber rides—with bonus earning awarded while in-stay. 

To kickoff the partnership, Uber and Starwood are teaming up to surprise SPG members and Uber riders with an “SPG #SuiteRide” in five cities around the world. On February 28, Uber riders who link their Starwood and Uber accounts can select the “SPG” vehicle option within the Uber app for a door-to-door branded hotel experience on wheels and 15,000 Starpoints – good for a free night at category 1-5 Starwood hotel.

#SuiteRide members will experience the unique features and amenities from Starwood’s nine distinct brands—St. Regis, The Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points by Sheraton, Aloft, and Element in their SPG-branded Uber including:

  • Westin Hotels – an invitation to indulge in its signature well-being amenities, including a 10-minute Headspace meditation session, a Westin Heavenly Robe, and a Westin White Tea Travel Set.
  • W Hotels – where a blend of iconic design and contemporary luxury will immerse riders in an extraordinary experience featuring LED mood lighting, music inspired by W, and a Bliss Spa travel pack.
  • St Regis – a luxurious ride combining classic sophistication with modern sensibility where riders will enjoy fresh flowers; jazz music; Beyond, The St. Regis Magazine; and the St Regis Bloody Mary book. 
  • Aloft – a modern, fresh and fun experience including a mini-refuel kit and free wi-fi for the tech savvy traveller.

These one-of-a-kind, limited SPG Ubers will hit the road in the following cities around the world: Dubai, London, Mexico City, New York, and San Francisco from 2 pm – 7 pm local time.




Tags: Dubai | Uber |

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