Emaar Hospitality Group, the hospitality and leisure subsidiary of global developer Emaar Properties, and Dubai-based development company Meraas Holding have launched a new hotel chain named Rove Hotels in Dubai, UAE.

Rove Hotels, the new mid-market lifestyle hotel brand, plans to roll out 10 properties across central locations in Dubai and the region by 2020.

Meaning 'to traverse’, Rove infuses 21st century innovation with sophistication and historical enrichment to deliver an unparalleled experience. Drawing inspiration from both Dubai's heritage and its remarkable leaps of achievement, the properties serve as tech-savvy, social and cultural hubs for international explorers.

Stylishly designed by incorporating contemporary and Arabesque features, Rove Hotels serves the modern, attentive, value-conscious and socially networked generation as well as families who cherish reliable, fuss-free and friendly guest experiences.

The rooms are spacious at 26 sq metres and feature a 42 inch TV screen complete with media hub, designer mattresses and a modern bathroom. Nearly half the rooms are interconnected making Rove Hotels a family-friendly destination, allowing families to enjoy comfortable yet affordable accommodation options.

The hotels also serve fresh, locally produced culinary creations full of flavour and will have distinctive dining out destinations. The all-day dining outlets at the hotels are fully integrated with the community offering a thoughtful selection of food and beverages reflecting multiple cuisines including Arabic, Western and Asian.

To further add to the guest's convenient experience, Rove also has a convenience store that provides 24- hour services showcasing a range of day-to-day amenities, fresh food and the choicest snacks.

Other innovative services include an e-Concierge application provided on smartphones and a self-check-in station eliminating waiting time in addition to the convenience of late check-outs. A 24-hour gym, a welcoming pool and sun deck cultivate a relaxing ambience.

Additionally, all hotels will also have a 24-hour self-service Laundromat.

Philippe Zuber, chief operating officer of Emaar Hospitality Group, said: “The new hotel brand complements the Dubai Tourism Vision 2020. To be set in central destinations and bringing a distinctive new lifestyle-inspired value hospitality experience, Rove Hotels will also support the preparations and hosting of the World Expo 2020. We have made significant progress with our first project - Rove Za'abeel - while five other properties will open in the coming years in Al Wasl, Port Saeed, Al Jafiliya, Oud Metha and Dubai Marina.”

Located 20 minutes from the Dubai International Airport and directly opposite The Dubai Mall, Rove Za'abeel will feature 420 rooms in 14 floors, providing a stylised, culturally inclined and connected getaway for guests.

The foundation works have been completed with its scheduled opening in 2015. – TradeArabia News Service