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EXPANSION STRATEGY

Faull ..... GCC expansion vital for Swiss Belhotel.

Swiss Belhotel to open 20 new hotels in Mena

DUBAI, December 6, 2014

Hong Kong-based Swiss Belhotel International group plans to open 20 new hotels in the Middle East and North Africa (Mena) region next year with special focus on the GCC as part of its expansion strategy.

Swiss Belhotel will expand further in the UAE and other GCC countries to take advantage of a steady growth in the tourism sector in the region, stated Gavin Faull, the chairman and president  of the group.

The hospitality group, stated Faull, had already strengthened its presence in the UAE, Saudi Arabia, Qatar, Kuwait and Oman and would now push ahead with expansion in the region.

According to him, the group, one of the strongest hotel companies in the Middle East and North Africa (Mena), expects an economic upturn in the near future in the region due to massive projects.

“We are one of the strongest hotel groups in China, the Philippines, Indonesia and the Far East…we found it important to take the initiative to expand in the Middle East,” he said.

“Our start was in Dubai before we set off towards Saudi Arabia, specifically Riyadh…we then moved to Kuwait and Manama and Doha,” he added.

Faull pointed out that the group’s key projects in Saudi Arabia included the operation and management of the four-star Swiss Belhotel Riyadh hotel which comprises 126 rooms and the Swiss Belboutiqe in Riyadh in 2015.

The group, he said, also plans to expand its portfolio of hotels. "We have already added Swiss Belhotel Saif in Bahrain and Swiss Belresort Ghantout in Dubai besides Swiss Belhotel Plaza in Kuwait and Swiss Belhotel Doha in Qatar," he added.

In 2015, the group intends to open Swiss Belhotel Alghabra in Muscat and Swiss Belhotel Erbil in Iraq’s Kurdistan, he said, adding that there are also plans to expand in other countries, including Egypt and Turkey.

The group is presently the owner of nearly 120 hotels and resorts worldwide including China, Vietnam, the Philippines, Indonesia, Australia, New Zealand, UAE, Kuwait, Qatar, Bahrain, Saudi Arabia, Oman and Iraq.-TradeArabia News Service




Tags: Middle East | hotels | Swiss Belhotel |

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