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Qatar Airways...strong commitment towards sponsoring sports events

Qatar Airways to sponsor tennis event

DOHA, November 27, 2014

Qatar Airways, the national carrier of Qatar, has teamed up with Coca-Cola International Premier Tennis League (IPTL) as the presenting sponsor for the inaugural edition of the event.

The Coca-Cola IPTL is the first of its kind initiative in tennis to encourage a competitive franchise-based competition. The League will travel to the cities of Manila (Philippines), Singapore, New Delhi (India) and Dubai (UAE) featuring current and former ATP and WTA players in its inaugural season from November 28 until December 13.

Starting from the Philippines, the Tennis League will travel to Singapore and India before culminating in Dubai. In its inaugural season, the championship will feature renowned players such as Roger Federer, Novak Djokovic, Andy Murray, Serena Williams, Maria Sharapova and others playing for four tournament franchises – Manila Mavericks, DBS Singapore Slammers, Micromax Indian Aces and the UAE Royals, that have been sponsored by corporates and leading sports legends.

The strategic partnership will play a key role in connecting teams and sports fans from across the world to four countries in Asia to witness the event. In its capacity as the presenting sponsor, Qatar Airways will be undertaking a series of on-ground activations to engage with tennis fans across the globe. 

Indian professional tennis player Mahesh Bhupathi said: “Qatar Airways legacy as a committed sponsor of global sports events is well known. We’re glad to partner with an award winning airline like them as presenting sponsor and look forward to enjoying a long and fruitful association during and after the IPTL season.” – TradeArabia News Service




Tags: Qatar Airways | coca-cola | IPTL |

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