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Etihad’s new cabin design wins top award

ABU DHABI, November 20, 2014

The fresh design of Etihad Airways new Airbus A380 First Class product, called First Apartments, was recognised at the annual Society of British and International Design (SBID) Awards held at the Dorchester Hotel in London last week.

London-based Acumen Design Associates, a collection of leading brand and design agencies tasked with creating the airline’s new interiors, picked up the SBID’s top award for designing the new cabin.

For the first time on a wide-body aircraft cabin, a single aisle configuration has been used in the upper deck First Class section, allowing the airline to install walk-in living areas which include a Poltrona Frau armchair and separate 80.5 inch long bed, storage, a full length wardrobe, chilled mini-bar and a vanity unit. At 39 sq ft, the First Apartment is 74 per cent larger in area than Etihad’s First Class suites.     

The patent-pending design for the airline’s A380 First Class cabins was entered under the category of Best Entertainment Space but took home the most coveted award of the evening, Overall Design Award 2014.

SBID recognises design excellence across a broad range of 15 different categories. The awards are voted for by leading industry experts and business leaders and are judged for both technical content and aesthetic creativity using two tiers of judging.

Peter Baumgartner, chief commercial officer of Etihad Airways, said: "I am thrilled that the work undertaken by Acumen for our stunning First Apartments has been recognised by the SBID. This accolade is testament to their world class service, from the initial concept designs based on our extensive international customer co-creation workshops, The Etihad Big Talks, to the final delivery of this elegant cabin."

Etihad will install nine First Apartments on each of the 10 Airbus A380s it has ordered, the first of which will enter service between Abu Dhabi and London Heathrow on December 27. – TradeArabia News Service




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