Abu Dhabi has a new destination hashtag - #InAbuDhabi  - which will be central to a ‘Tell Us Your Story #inabuDhabi’ social media initiative to encourage visitors and residents to share their experiences of the emirate on their social media channels.

Spearheaded by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) and offered for emirate-wide public and private sector use, the hashtag means that real-time, authentic social content posted by visitors and residents will highlight Abu Dhabi places and experiences and inspire others to plan a break in the destination, said a statement.

Mouse Al Shamsi, acting executive director - Marketing and Communications, TCA Abu Dhabi, said: “This hashtag has ease of recognition, will help us better manage online content, nurture a larger audience discussion base, keep content lively and give the destination greater visibility in organic search engine results.

“The #inAbuDhabi campaign will be wide-reaching and rolled out across all communication channels of our visitabudhabi online resource. It will be used across social media for maximum reach and impact and will be a tool to tell the destination story locally, regionally and internationally.

“Creating a buzz means #inAbuDhabi must be used by message creators and destination promoters but most importantly by visitors and residents as they experience the emirate.”

#inAbuDhabi was selected for its instantaneous recognition qualities and its ease of implementation by a full range of destination stakeholders, said the statement.

“We are looking for people to showcase the best attractions, hotels, restaurants, activities and events in Abu Dhabi and for stakeholders to use #inAbuDhabi across their own communications platforms,” said Al Shamsi.

TCA Abu Dhabi will now roll out #inAbuDhabi with an initial intensive, three-month ‘Tell Us Your Story #in AbuDhabi’ campaign, which will become an ongoing promotional theme and will include PR, advertising and promotional engagement across a range of media. - TradeArabia News Service