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GCC tourist numbers increase at Mazagan resort

DUBAI, October 16, 2014

Mazagan Beach and Golf Resort, a leading destination in North Africa, said there has been a rise in inflow of GCC tourists to the resort during the first nine months of the year.

Stephan Killinger, president, attributed this growing appreciation from GCC tourists to the package holidays combining accommodation, flights and entertainment attractions.

Mazagan has put together a strategy to focus on three key components: family attractions, MICE and sport initiatives, he said.

The three components are being boosted through a series of partnerships and MoUs signed with selected players from the field of travel and tourism, said a statement.

“We have boosted our alliances with eight airlines of the GCC and beyond, including Saudi Arabian Airlines (Al Fursan frequent flyer programme), Qatar Airways, Turkish Airlines, Emirates, Etihad, Qantas Frequent Flyer, Velocity Frequent Flyer and Krisflyer,” said Killinger.

The resort had also introduced customised packages to attract more GCC tourists during summer. It included accommodation for two adults and two kids, complimentary breakfast for them, free meals for kids, free access to three kids’ clubs (Baby Club, Kids Club and Club Rush), free access to Hammam steam room, tennis, fitness and biking, and complimentary airport shuttle service.

“Tweaking the packages always attracts more guests. We understand that a successful strategy can be built on end-users preferences, so we decided to create dedicated packages for different segments of visitors, such as individuals on a business trip, or families or those celebrating special occasions or attending sport events,” said Killinger.

A package for golf lovers was introduced under the name of Golf Unlimited, which is ideal for those who want to spend a vacation with the family, enjoy all the Mazagan attractions and experience a golf challenge, he said.

“We also launched a new sport initiative entitled ‘Champions of Mazagan’ in collaboration with leading figures in motorsport. The campaign was rolled out by partnering with Mehdi Bennani, the only Arab to be ranked in the global top ten in Touring Car Championship races,” said Killinger.

“In this collaboration between Mazagan and Bennani, a series of sport events are being organized across Morocco and the world. It will also be followed by other activities in different sports in the coming period,” he added.

The resort has MICE centres featuring seven dedicated areas - Doukkala Ballroom, El Jadida Conference Room, Azemmour Boardroom, Breakout rooms, Doukkala Private Garden, Permanent outdoor structure and the Sunset Lounge.

“Our occupancy rates have seen a dramatic increase as more people are encouraged to come to Mazagan regularly, as they will be rewarded for every mile they cross, due to our agreements with a number of airlines. We believe this strategy is working very well, as reflected in increased number of Arab vacationers descend on the resort to spend their holidays,” he said.

“To meet the rapidly increasing demand from the Middle East market, we have increased the number of Arab speaking staff. We are positive this will create a friendlier ambience for our Arab visitors,” Killinger added. - TradeArabia News Service




Tags: GCC | increase | tourists | Mazagan |

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