Alpha Tours, a leading destination management company in the Arabian Gulf, promoted UAE as a leading tourism and travel destination during roadshows, accompanied by 25 hotels from the country in the CIS states, including Russia and Kazakhstan.

The roadshows, conducted last week at various strategic cities across the region, were held in collaboration with Natalie Tours, a premier tour and destination company based in Russia, said a statement.

The representatives from various leading hotels chains across the UAE were part of the visiting delegation, it said.

During the roadshows, Alpha Tours highlighted the salient advantages and attractions across the UAE to the travel industry in Russia and Kazakhstan, one of the fastest growing markets in the global hospitality and tourism sector.

The roadshows covered Omsk, Tomsk, Novosibirsk in Siberia and Almaty in Kazakhstan, and were part of Alpha’s objectives to expand its reach all cities in the region and promote UAE as a world-class destination, offering tourism avenues for all age-groups and budgets.

Officials from Alpha Tours and Natalie Tours made presentations about the UAE highlighting the unique offers of each participating hotel.

Adnan Al Aridi, managing director of Alpha Tours, said: “We have immense pride in promoting our beautiful country, with all its varied, world-class attractions, to the global audience. The response was amazing, and we are thankful to our partners Natalie Tours for their support in our endeavour.

“The growing importance of Kazakhstan can be gauged from the recent decision of Fly Dubai to launch its direct service to Almaty. We will continue our aggressive promotion across these markets to bring in more tourists to the UAE.” - TradeArabia News Service