JC Deaux Dicon, a subsidiary of leading outdoor advertising company JCDecaux, has unveiled a network of high definition digital screens at Concourse A of the Dubai International Airport.

The 80-inch iVision screens offer an advertising proposition through the combination of their design, ideal location next to the point of sale, innovative performance and market-leading quality, said a statement.

This new network of twenty screens, provided by JCDecaux’s R&D division in France, is part of the first wave of a comprehensive roll out of an integrated digital platform across Dubai International, it said.

The panels are located throughout the departure level of Dubai Airports’ A380 purpose-built facility, centrally positioned along key passenger routes ensuring optimal and synchronised visibility at eye level.  

Specialised content management systems also offer advertisers creative flexibility in the form of targeted or live campaigns.  

Eugene Barry, SVP Commercial at Dubai Airports, said: “Dubai International is an ideal location for the launch of the iVision screens as we strive to be at the forefront of innovation and interactive advertising. The new digital displays are visually appealing and enhance the passenger experience through engaging media platforms.”

David Bourg, CEO Middle East, JCDecaux, said: “The installation of our new network of high-definition LCD screens marks a significant step forward in digital advertising at Dubai International. We are proud to introduce this advertising proposition in Dubai International, as it will enable us to provide a media platform that is innovative, aesthetically pleasing, and engaging for both advertisers and passengers.” - TradeArabia News Service