Accor Middle East, a leading hospitality group in the region, said it has signed a management contract with API Hotels and Resorts to set up the Adagio Aparthotel Premium Dubai Al Barsha, the first upscale serviced apartments with a premium label in the emirate.

The Adagio Aparthotel Premium Dubai Al Barsha is scheduled to be opened in the first quarter of 2014.

With its 201 upscale serviced apartments, Adagio Aparthotel Premium Dubai Al Barsha will become the third property for API Hotels & Resorts’ where they already own Novotel Al Barsha and ibis Al Barsha.

The management deal was signed in the presence of Jassim bin Mohamed Abdul Raheem Al Ali, the CEO of API Hotels & Resorts and Christophe Landais, the managing director for Accor Middle East.
 
The facility is strategically located in Al Barsha near to the Mall of the Emirates, directly on the front line of Sheikh Zayed Road with excellent accessibility and high visibility as well as direct access to Dubai Metro Sharaf DG metro station, said a statement from Accor.

The hotel is part of a large mixed-use complex including the Novotel Al Barsha, and an office tower. It offers 201 upscale apartments from one bedroom to four bedroom apartments.

Adagio guests will have access to the various meeting facilities, F&B outlets, gymnasium, swimming-pool and Spa of the adjacent Novotel Al Barsha, said the statement.

Martine Balouka-Vallette, the CEO of Adagio Aparthotel, said: "Designed to be a new network of urban residences, the Adagio range offers midscale to upscale apartments with an ‘A la carte’ services for “just like at home” in major destinations."

"The aparthotel’s main customers are individual corporate clients seeking extended stays. However, Adagio are also very popular among families and leisure travellers too, due to the facilities they offer in prime city centre locations with a close proximity to shops & malls, restaurants and transportation infrastructures," he added.

Commenting on the launch, Landais said: "The Adagio Aparthotel brand is already well-known to Middle Eastern travellers, particularly from the GCC region, who visit Paris and other cities across Europe. The Middle East is therefore an important strategic location for the growth of the Adagio Aparthotel brand."

According to Landais, the new Dubai hotel brings the total number of Adagio properties under development in the region to four.

"In 2014, a further two Adagio properties are set to open in the UAE with Adagio Abu Dhabi Al Bustan (279 apartments) by first quarter followed by the Adagio Fujairah Town Centre (72 apartments) during the second quarter of 2014," he stated.

Accor’s expansion plan for Adagio also entails a property in Saudi Arabia, the Adagio Jeddah Malik Road (77 apartments) due to open in 2016, he added.-TradeArabia News Service