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Ferrari World targets Asia at Singapore show

Abu Dhabi, October 23, 2013

Asians are among the fastest growing visitor segments to Ferrari World Abu Dhabi, the theme park announced as it takes part in a leading trade show, which started today (October 23) in Singapore.

The three-day ITB Asia, the trade show for the Asian travel market is being held at Suntec Singapore, said a statement.

The park has seen a significant rise in interest within the group and MICE business sector from countries like China and India, and has hosted several large Incentive travel groups this year, said a statement.

According to figures released by the Statistics Centre - Abu Dhabi in July, Asian visitors to the emirate were the second fastest growing visitor segment following Africa, with numbers of tourists from Asia rising by 19 per cent.

“Asians are among our most lucrative visitor segments as they have a keen appreciation for iconic entertainment attractions and also tend to travel in groups – both large and small. Family entertainment is also big, especially attractions that cater to multiple age groups,” said Bruno Wiley, sales director.

“Ferrari World Abu Dhabi’s unique proposition – combining high thrill rides, fun activities for kids, live shows and an experience that brings to life one of the most famous international automotive and racing marques – offers a truly one-of-a-kind experience,” he added.

Key elements expected to be highlighted at the show include the park’s recent move to a seven-day-a-week operation, and an annual calendar of live shows and events aimed at keeping its offering fresh and exciting all year round.

Ferrari World Abu Dhabi is part of the Yas Island Pavilion, highlighting its position as a signature attraction within the island’s leisure and entertainment portfolio which features Yas Waterworld, a golf course, a racing track, a marina, a concert arena and a hospitality offering. - TradeArabia News Service

Tags: abu dhabi | Singapore | Ferrari | Asia | world | Show |

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