Qatar Airways revamps loyalty programme
Manama, September 26, 2013
Qatar Airways has unveiled details of enhancements made to the airline's frequent flyer programme - Privilege Club, a report said.
Speaking about the loyalty programme, Qatar Airways chief executive Akbar Al Baker said customer loyalty is very important to the airline's growth strategy, according to the report in the Gulf Daily News, our sister publication.
"Since Qatar Airways' Privilege Club loyalty programme launch in 2000, it has firmly established itself as one of the leading frequent flyer reward programmes in the industry, with benefits designed with the traveller in mind,” he said.
Some of the changes in Qatar Airways' Privilege Club programme include: introduction of the new platinum tier, the highest level in the programme; new reward benefit Qcredits, which will be awarded to gold and platinum members and can be redeemed for a selection of services; new tier qualification and renewal thresholds and enhanced member benefits.
By October 30, Qatar Airways will join the Oneworld alliance, by which Privilege Club members will enjoy added benefits on any Oneworld flight including earning Qmiles and Qpoints as well as redeeming Qmiles across the alliance.
Qatar Airways has seen rapid growth in just 16 years of operations, currently flying a modern fleet of 129 aircraft to 131 key business and leisure destinations across Europe, Middle East, Africa, Asia Pacific and the Americas.
This year Qatar Airways has launched seven destinations to date - Gassim (Saudi Arabia), Najaf (Iraq), Phnom Penh (Cambodia), Chicago (the US), Salalah (Oman), Basra (Iraq), Sulaymaniyah (Iraq), Chengdu (China) and most recently Addis Ababa (Ethiopia).
Over the next few weeks and months, the network will grow further with Ta'if, Saudi Arabia (October 2), Clark Manila International Airport, the Philippines (October 28) and Philadelphia, the US (April 2, 2014). – TradeArabia News Service