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Abu Dhabi to promote tourism in Italy show

Abu Dhabi, September 25, 2013

A delegation of Abu Dhabi’s tourism stakeholders are set to attend a show in Rimini, Italy to promote the emirate's tourism sector.

The eight-member delegation, led by the Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi), will be at the 50th edition of TTG Incontri - the country's largest B2B tourism show - running from October 17 to 19.

They will be at the show looking to build both inbound visitor numbers to the emirate and the average-length-of-stay of the Italian hotel guest, said a statement.

“This push comes as we are reaping the reward of investment in Italy, where we operate a full-time representative office, and through our ambassador relationship with young Italian golfing legend Matteo Manassero,” said Mubarak Al Nuaimi, director - Overseas Offices and Promotions, TCA Abu Dhabi.

“We are witnessing ever greater numbers of Italians staying in our hotels – and they are among our longest-stayers though we believe we can encourage even lengthier stay periods now that the destination has so much to see and do,” said Al Nuaimi.

TTG Incontri partner, the four-star Hilton Abu Dhabi, located on the Abu Dhabi Corniche, reports receiving an increasing number of room nights from the Italian market this year – in fact arrivals in the first seven months of this year already account for 87% of its total Italian intake last year.

“The European leisure travel market has grown steadily for us over the last five years,” said Leanne Smart, PR and marketing manager of Hilton Abu Dhabi, TTG Incontri’s partner.

“We expect this trend to continue with our newly refurbished Bocca restaurant and bar, which has an exciting and refreshing new look, proving popular with this segment.”

The five-star Yas Viceroy is located on Abu Dhabi’s Yas Island entertainment destination and reports a pick-up in its leisure business following the opening of the YasWaterworld water park and Yas Beach, which is free-to-enter for hotel guests.

From January to July this year, 25,621 Italians stayed in Abu Dhabi’s hotels and hotel apartments, a 23 per cent increase on the first seven months of last year. - TradeArabia News Service




Tags: abu dhabi | tourism | Italy | TCA Abu Dhabi |

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