Abu Dhabi gears up for big MICE events
Abu Dhabi, September 12, 2013
Abu Dhabi city will later this month host two major international meetings, initiatives which will further propel the emirate’s business events ambitions, said a statement from Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi).
First off is the inaugural C&IT Middle East Forum - organised by the UK’s Conference + Incentive Travel magazine, which will run from September 29 to 30 at Yas Marina Circuit – home to November’s F1 Etihad Airways Abu Dhabi Grand Prix, its stated.
Hosted by Abu Dhabi Convention Bureau and Etihad Airways, the forum will bring 40 key UK senior level event buyers and professional MICE organisers – all of which have a minimum budget of £150,000 to spend in the Middle East – and 20 suppliers to the UAE capital.
“The forum will include strategic level discussion of Abu Dhabi as a business events destination, examine the experience and explore opportunities of holding a meeting, opening up a chapter, or doing association business in the emirate and the wider region,” explained Mubarak Al Nuaimi, the director Promotions and Overseas Offices, TCA Abu Dhabi, the parent organisation of Abu Dhabi Convention Bureau.
“We hope to dispel reservations and misconceptions about doing business in the region and instead hammer home the distinct opportunities we hold out and to get the message across about the incentives our bureau can provide to make meetings in the emirate highly affordable and successful,” he noted.
The second event is the Council Meeting of the prestigious International Association of Professional Congress Organisers (IAPCO) to be held from September 29 to October 2.
IAPCO represents 116 professional organisers, meeting planners and managers of international and national congresses, conventions and special events from 39 countries.
The meeting, being hosted by TCA Abu Dhabi and Abu Dhabi National Exhibition Centre (ADNEC), will include a dedicated, free-to-attend education event for Abu Dhabi stakeholders.
“IAPCO has put together as powerful education programme which will give stakeholders a greater understanding of the global market place for international association meetings, the latest industry trends, will give them tips on bidding for major business with case studies on winning pitches,” explained Al Nuaimi.
TCA Abu Dhabi, he said, believes the imminent initiatives are rare opportunities for its growing stakeholder base to get right in front of the bookers and sell them the benefits of hosting their events in the emirate.
“It’s all part of our strategy to boost business events, which includes securing six major business wins this year, a further eight next year and a total of 10 wins during 2015. Alongside this we will also be courting organisers of smaller meetings and of incentives,” remarked Mohammed Al Dhaheri, the strategy & policy director, TCA Abu Dhabi.
"We believe we now have a compelling case for Abu Dhabi with competitive room rates, superb hotel and resort inventory, cutting-edge facilities, innovative venues, added value offers and upscaled service delivery," he added.-TradeArabia News Service