Marriott MEA posts 10pc RevPAR growth
Dubai, August 19, 2013
Marriott International has recorded a 10.6 per cent increase in revenue per available room (RevPAR) across the Middle East and Africa in the second quarter, as compared to the same period last year.
The increase was predominantly driven by a 2 per cent growth in occupancy and 6.8 per cent increase in average rates across the region, said a statement.
The hotel’s regional performance was boosted by a number of openings during Q2, including the Renaissance Cairo Mirage City Hotel and the Ritz-Carlton Abu Dhabi Grand Canal, said a statement.
As part of its expansion plans across the region, the company has announced three property signings, including the Renaissance Dubai Downtown Hotel to open next year, JW Marriott Hotel Jeddah and JW Marrito Doha, to be opened in 2016 and 2017 respectively, it said.
It is also set to open three new hotels next year in Africa – Marriott Executive Apartments Addis Ababa (Ethiopia), Accra Marriott Hotel in Ghana and Kigali Marriott Hotel in Rwanda.
The company’s strong performance was also supported by a growing number of tourist arrivals across the region, with UNWTO figures for the first four months of 2013 revealing a five and two per cent increase for the Middle East and Africa respectively, said the statement.
In addition to its offerings, Marriott will be focusing the third quarter on the repositioning of its flagship brand, Marriott Hotels and Resort. Under the theme ‘Travel Brilliantly’, the company is ‘re-imagining’ the guest experience.
This includes transforming lobbies and public spaces by designing them for a new generation of business travellers who blend work and play, demand style and substance and desire high-tech and high-touch. The Dubai Marriott Zabeel, scheduled to open later this year, will be the first hotel in this region to open under the new theme. - TradeArabia News Service
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