Thai tourism to focus on quality
Dubai, June 9, 2013
The Tourism Authority of Thailand (Tat) is set to focus on a balanced marketing strategy, to promote a better equilibrium between the quality vs quantity of visitor arrivals, according to a media briefing.
During January to April, Thailand’s visitor arrivals increased by 19.04 per cent, over the same period last year. Visitors from East Asia and Asean alone rose by 28.72 per cent, said Tat deputy governor for European and American markets, Juthaporn Rerngronasa, at the Thailand Travel Mart Plus media briefing in Dubai.
Rerngronasa also said that the rapidly increasing visitor arrivals would have an impact on the environment and that a strategic shift would be necessary in order to preserve the quality of Thai destinations, products and services.
This would mean attracting more upmarket visitors from abroad and decongesting existing destinations by promoting new and emerging ones, especially in the surrounding provinces of the popular destinations, he added.
Tat would also be stressing the experiential aspect of visiting Thailand, for example, by having people not just to eat Thai food but to learn to cook it, not just to watch Thai boxing but also learn the science and techniques behind it, said a statement.
The Tat's balanced strategy is designed to maintain a good mix of repeat and first-time travellers, probing new markets while consolidating existing markets, ironing out the peaks and troughs between high and low seasons in arrivals, distributing visitors between our urban and rural areas, and ensuring a good mix of customer segments from High Net Worth Individuals to backpackers, it said.
These principles of balance take into consideration the fact that tourism does not operate in a vacuum but is interlinked with three key external factors, the economy, environment and society, which have to be taken into account. - TradeArabia News Service