Dubai eyes Saudi visitors at Riyadh Travel Fair
Riyadh, April 25, 2013
Dubai's Department of Tourism and Commerce Marketing (DTCM) will use the ongoing Riyadh Travel Fair (RTF) as a platform from which to continue to grow its inbound tourism from Saudi Arabia.
The second edition of the fair is ending today (April 25) at Four Seasons Hotel.
The participation in RTF comes two weeks after a similar participation in the third Jeddah Travel Fair and demonstrates the importance DTCM places in the Saudi Arabian market, which is the Emirate’s number one source of visitors.
In 2012, the amount of visitors to Dubai from Saudi Arabia grew by over 29 per cent, rising from 873,152 in 2011 to 1,128,757 (hotel guests and cruise passengers).
Saleh Mohamed Al Geziry, director of DTCM’s Overseas Promotions and Inward Mission, said: “Participating in such events is a key element of our strategy to continue to grow visitor numbers from Saudi Arabia by directly increasing our public presence in the Saudi Arabia and GCC markets and promoting the ever evolving tourism offer of Dubai. Dubai is the number one holiday destination for the Saudi market and it is important to ensure that we retain this position.”
More than 30,000 visitors attend the Riyadh Travel Festival, joining the leading travel and tourism companies of Saudi Arabia and other Gulf countries who use the event to promote their business at both a regional and international level.
Al Geziry added: “In addition to a host of new attractions and hotels, the Saudi market is very interested in the summer season offering we are launching shortly and we will be giving a preview of this offering during RTF.” – TradeArabia News Service