Rixos Hotels to join Global Hotel Alliance
Dubai, March 17, 2013
Rixos Hotels has signed a letter of intent to join Global Hotel Alliance (GHA) as its 19th member and the luxury brand is set to become the flag-bearer for Turkey and Central Asia.
Announcing this at GHA’s annual ITB customer event at Hotel Adlon Kempinski, Chris Hartley, GHA’s CEO, said “We are delighted Rixos Hotels has decided to join GHA. Turkey is rapidly becoming one of the world’s major economies and a gateway for the Middle East and Asia. Travel to and from this region has increased tremendously over the last few years; and to be able to welcome Turkey’s leading luxury hotel brand is a big step for us and a formidable addition to the alliance’s product offering and customer reach.”
The Rixos group has experienced significant growth in key emerging markets over recent years with over 20 hotels across Turkey, UAE, Croatia, Kazakhstan, Ukraine, Georgia, Libya and Egypt already in operation. Rixos expects to double its size over the next few years, including significant projects in Azerbaijan, Switzerland, Russia and more locations in the Middle East, said a statement.
“At an important stage of our company’s growth, membership of GHA supports our company vision and enables Rixos to open its doors to markets we would have found challenging to reach by ourselves; as well as bringing us faster international recognition”, explained Rixos’ chairman & CEO Fettah Tamince.
“We are especially excited about participation in the alliance loyalty programme, GHA Discovery, which will enable us to communicate to a database of over three million loyal customers from around the world.”
Rixos Hotels’ integration into GHA is expected to take approximately six months, with the exact date for the launch of their membership to be announced in due course, said the statement. - TradeArabia News Service
More Travel, Tourism & Hospitality Stories
- Renaissance to host 'day of discovery'
- Boeing clinches $30bn Dreamliner-10 orders
- Accor overhauls Pullman, targets 150 hotels
- Gulf Air official reappointed to key post
- Loss-making Abu Dhabi TDIC sells key project
- Crowne Plaza Jordan gets food safety certification
- Oman Air, Travelport in seat assignment deal
- Kuwait Marriott unveils summer deals
- Tilal Liwa offers ‘traditional Ramadan experience’
- Etihad mulls equity stake in Serbian airline