Oman tourism ministry opens Saudi office
Muscat, March 3, 2013
The Oman tourism ministry has announced the opening of its representative office in Riyadh as part of the Sultanate's plans to tap into the Kingdom’s image as a major outbound market in the GCC region.
The average spending of Saudi tourists overseas ranks among the highest in the world. Another key factor in the decision to open the new office cited by the Ministry is the preference of Saudi travellers to take trips as a large family group.
The ministry’s new office will improve destination brand awareness among Saudi nationals and secure more participation in major local tourism and travel exhibitions and events held in the Kingdom, said a statement from the Oman ministry.
Oman’s tourism sector will also benefit from joint marketing activities targeting the main holiday seasons, it stated.
The Riyadh office will directly report to the Dubai office of Oman’s Ministry of Tourism and will take charge of planning for Saudi-targeted yearly marketing and activities.
"Our new Saudi presence will help Oman’s hospitality and tourism stakeholders gain a firmer foothold on the Kingdom’s outbound travel market, which is considered one of the most attractive in the world," said Maitha Al Mahrouqi, the undersecretary of Oman Ministry of Tourism.
"The Riyadh office will also immensely improve communications with Saudi travel players who will learn more about the authentic Arabian experience Oman offers. Moreover, our new office paves the way for more solid joint sales and marketing ventures between Omani and Saudi interests," she added.
In 2012, travel guide publisher Lonely Planet named Muscat as the second best city to visit in the world. The city was also chosen as the capital of Arab Tourism for 2012 in honour of the diversity of its environment and its particular focus on cultural tourism, said the ministry in its statement.
Oman’s Ministry of Tourism is pursuing stronger ties with key travel markets in the region such as Saudi to sustain the momentum and maintain Oman’s claim as a must-visit destination in the Middle East, it added.-TradeArabia News Service
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