Rotana makes Turkey foray with 2 hotels
Istanbul, February 24, 2013
Leading hotel management company, Rotana, has announced its first foray into Turkey with the Tango Arjaan and Burgu Arjaan in Istanbul, which will increase its portfolio by a total of 410 rooms.
Rotana will manage the hotels for the Turkish group Dap-Yapi, which markets its properties located in the Maltepe area of the Turkish city as ‘residence-hotels’, a statement from the company said.
On completion, the Burgu Arjaan - divided into two connected towers, Burgu 1 and Burgu 2 - will have a total of 222 rooms, while the Tango Arjaan will be a 188-key hotel.
The two Burgu towers, with 111 rooms each, will share a host of vital facilities such as the lobby, lobby café, business centre, restaurant, health club and indoor pool, outdoor pool and landscaped areas, as well as five to six meeting and conference rooms.
Selim El Zyr, president & CEO of Rotana, said: “The new properties will answer the needs of the hospitality market in the Istanbul region with two highly sought-after product offerings. Arjaan Hotel Apartments by Rotana are designed to close the gap between hotel and home and we are entering the vibrant Turkish leisure market for the first time with this concept.”
“The new properties will represent a milestone for Rotana - the Tango Arjaan and Burgu Arjaan will be the first step in taking our brand, which is already iconic in the Middle East and Africa region, to the wider world.”
“The Tango Arjaan by Rotana and Burgu Arjaan by Rotana also make great economic sense for both residents and investors. With the ‘rent while you are away’ scheme, which is common worldwide but is yet to gain ground in Turkey, the properties provide an alternative source of income for owners,” El Zyr said.
“The weekly, monthly and annually-rented apartments will be operated and managed by a professional system and apartment owners will have the choice of an extra income by renting their places through Rotana to immediately begin earning returns on their investments.”
The new Istanbul properties to be operated by Rotana will offer a privileged city life to families and guests who want to stay for a long time in some of the most beautiful buildings in the region, the statement said. Starting from the moment guests arrive to the second they leave, they will feel at home in the fully furnished apartments with 24-hour room service.
Each apartment offers fabulous views of the surrounding areas and the aim is to give every resident a sense of belonging, as well as to create a hideaway from the hustle and bustle of the city, it said.
Ziya Yilmaz, chairman and owner of Dap Yapi, said: “Rotana was chosen as a partner for being a hospitality pioneer in the Middle East and Africa which is evident in the development of its brand of hotels, already a proven success across the region.”
The projects are located on Turkey’s longest coastal lane starting from Fener and ending at Tuzla, which is convenient for both leisure and work, the statement said. The area is experiencing high visitor traffic and demand for temporary as well as long-term accommodation making the hotel apartments attractive choices.
Apart from the comfort of a five-star hotel in terms of quality and service, these projects will have health, entertainment, shopping and sports facilities on-site and host a warm home environment, it said. - TradeArabia News Service
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