Sofitel names senior VP for new MEA office
Manama, January 9, 2013
Sofitel, the luxury brand of French Hotel Group Accor, has appointed Sami Nasser as its senior vice president for the newly established regional office dedicated to the Middle East and Africa (MEA).
This area, which includes Indian Ocean with two current properties in Mauritius, is effective since January 1.
During his 25-year tenure with the Accor Group, Nasser operated in several geographical areas including France, Ivory Coast, Romania and Poland.
He has several diplomas in hotel business management from Accor Academy, as well as strategic marketing and hotel revenue management from Cornell University, and an AMP (Advanced Management Program) certification from Insead, Paris.
Nasser, who is currently overseeing a portfolio of over 28 properties, has played an instrumental role in implementing Sofitel’s successful new luxury segment positioning in the MEA region.
“Establishing a regional office showcases Sofitel’s commitment to further support its global strategy and upward development in the MEA region. Our vision is to increase brand value and pursue targeted development in keys cities and major tourist destinations ultimately attaining a total of 150 hotels by 2015 in the world,” said Nasser.
“Sofitel luxury hotels have achieved a monumental switch to becoming a great luxury brand proposition over the past 6 years; I look forward to having the opportunity to build on the strong foundation of the chain’s vision, driving the company’s regional growth creating the finest international French luxury hotel brand,” he added.
Symbol of French elegance in luxury hospitality around the world and possessing a strong French DNA, Sofitel and its ambassadors are linking the world to French elegance with a collection of addresses that offer their clients and partners a tailor-made service, combining savoir-faire, high hospitality standards and the very best of local culture.
Sofitel has opened hotels in Bahrain, Cairo, Al Khobar, Abu Dhabi, Dubai, and the Mauritius in the last two years alone.
Key upcoming hotel launches in the foreseeable future include two additional prestigious addresses in Dubai in 2013— One in the Palm Jumeirah and the other one in Downtown close to Burj Khalifa. Another strategic contract was signed early November 2012 for a new hotel in Riyadh, scheduled to be operational in 2015. – TradeArabia News Service
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