Holiday Inn to open 7 new outlets in ME
Dubai, November 14, 2012
Top global hospitality chain InterContinental Hotels Group (IHG) plans to open seven new Holiday Inn and Holiday Inn Express hotels across the Middle East region in the next five years as the brand celebrates its 60th anniversary worldwide.
One of the most widely recognised lodging brand in the world, Holiday Inn already has 25 hotels in the region.
The brand came to the Middle East in 1977, making 2012 the brand’s 35th year in the Middle East, while the brand celebrates its 60th anniversary worldwide, said Spence Wilson, the son of Kemmons Wilson, the founder of the Holiday Inn brand.
In India the brand will grow by over 400 per cent as 31 new Holiday Inn and Holiday Inn Express hotels open across the country, including the country’s first Holiday Inn Express due to launch later this month, he stated.
Spence Wilson said: “More travellers have stayed at a Holiday Inn than any other hotel on the planet. From Elvis Presley, who stayed at a Holiday Inn while performing at the Rushmore Plaza Civic Centre, to Barack Obama, who took his family to the Holiday Inn Accra."
"People connect with brands they know and trust and Holiday Inn and Holiday Inn Express continue to give guests the consistent quality that my father set out to provide right from the start. We’re very proud to be a part of that heritage," he noted.
"Having recognised a gap in the market for consistent, quality motels in the early 1950s, Kemmons Wilson set out to establish a family-friendly hotel brand that consumers could trust," said the proud son.
Through his innovative vision, Holiday Inn has led industry innovation from the beginning and has a rich history of ‘firsts’. Kemmons revolutionised the market through the offering of family facilities, televisions and air-conditioning in every room – a first for motels in the 1950s, he noted.
It was the first hotel brand to be franchised in 1954 and in 1965, launched the world’s first computerised booking system. Expansion came rapidly and by 1967 Holiday Inn launched its first hotel in Europe, reaching 1,000 hotels worldwide by 1968.
Holiday Inn was also the first international hotel brand to enter China in 1984. Today, there are 63 hotels in Greater China, with an expected 38 more to come.
Pascal Gauvin, the chief operating officer, India, Middle East and Africa for IHG said, “Holiday Inn has had a great 35 years in the region and continues to perform and grow today. It continues to demonstrate its strength as a midscale brand by providing guests in our markets with great experiences at good value."
“We look forward to the launch of our first Holiday Inn Express in Ahmedabad later this month as we continue to grow the brand family, and we’re delighted that the Wilson family are here to celebrate yet another milestone in the brand’s history with us,” he added.
Today, there are 3,414 properties in the Holiday Inn brand family globally, with another 682 due to open in the next three to five years.-TradeArabia News Service
More Travel, Tourism & Hospitality Stories
- Yas Island targets German tourist trade
- Sharq Doha unveils Al Dana Garden
- Beacon technology 'ideal' to aviation industry
- Emergency drill to take place at Amman airport
- JA Resorts to launch high-end resort In Maldives
- $5.3bn hotel projects coming up in Saudi
- Hilton appoints new GM for Alexandria hotel
- Air Arabia opens new sales office in Bahrain
- Lufthansa aims high with 'First Class' service
- Emirates launches new service to Boston
- Dubai Airports 'powers down' for green initiative
- City Seasons opens 5-star hotel in Abu Dhabi
- Etihad alert on fog
- Bahrain F1 visa procedures issued
- Oman Air appoints GSA for Turkey
- $40bn investment in Gulf airports likely
- Celebrity chef to open restaurant at InterContinental
- FRHI appoints wellness vice president
- Dubai, Abu Dhabi hotels top performance
- Malaysia Airlines jet presumed crashed, 239 onboard
- BA rolls out special Mother's Day fares
- Etihad says majority of stranded passengers sent home
- Malaysian jet search team spots 'column of smoke'
- Turkish Airlines revenue surges 27pc in 2013
- GCC airlines defend female cabin crew policies
- Malaysian flight 'presumed crashed' over China
- Qatar Airways likely to buy more A380s
- Malaysia Airlines jet goes missing over China
- Etihad in move to clear flights backlog
- Tourism industry emerges from downturn