Atlantis, The Palm launches online game
Dubai, November 1, 2012
Dubai’s top luxury hotel Atlantis, The Palm has launched an online interactive game comprising eight key steps, with each unlocking a part of a grand prize.
The Treasure Hunt game include fun and competitive steps such as finding Atlantis, building the resort, collecting crystals in The Lost Chambers Aquarium and sliding down the iconic Leap of Faith in Aquaventure.
By completing all eight steps of the game, the user is automatically entered into the Grand Prize draw. The prize is a five-night stay for eight people at Atlantis, The Palm in Dubai including flights, dining and resort activities.
The game is an online digital platform built in collaboration with interactive agency Blue Beetle.
“The objective of the Treasure Hunt game is to engage a global online audience with the Atlantis brand,” said Ravini Perera, senior vice president, Marketing, Atlantis, The Palm.
“As the leading entertainment destination in the Middle East, the game had to capture the full range of experiences at the resort – from luxurious rooms, gourmet dining, to the marine adventures at Aquaventure Waterpark, The Lost Chambers Aquarium, and Dolphin Bay.
“We are seeing a great response from online users in its first few weeks, with player interest already exceeding our previous competitions” she added.
“We delivered a game that focused on a graphically rich interface portraying the myth of Atlantis and The Lost Chambers,” said Mark Hirst, owner of Blue Beetle, Dubai.
“We have worked on bringing the Atlantis brand to life with some great interactive elements while focusing on technologies that will ensure users will be able to play the Treasure Hunt on all the major web browsers, tablets and smart phones. We really enjoy working with Atlantis.
“They are innovative, and are willing to try new technologies and ideas that have not been done before in the region or on a global scale,” he added. – TradeArabia News Service