Emaar signs Masai Mara resort deal
Dubai, September 25, 2012
Emaar Hospitality Group, the hospitality & leisure business of global property developer Emaar Properties, has signed a new management contract to operate a uniquely designed resort near the world-famous Masai Mara in Kenya.
To be operated under the flagship five-star premium hotel brand of Emaar, The Address Hotels + Resorts, the new resort in Kenya marks the second hotel management contract for the company in Africa.
The Address Hotels + Resorts has already signed management contracts to operate The Address Marassi Golf Resort & Spa, an integral part of the Marassi master-planned community developed by Emaar Misr, the wholly owned subsidiary of Emaar Properties in Egypt.
The Kenyan resort near the Masai Mara is developed by The African Dream Collection. To be named Enkereri Mara by The Address Masai Mara, the resort marks a distinctive new addition to the portfolio of The Address Hotels + Resorts.
Kenya’s Tourism Minister Danson Mwazo, said: “Emaar group has thrived in Dubai and our country will benefit tremendously from the expertise, international standards and practices that they bring. Emaar Hospitality Group has responded favourably to our country’s call for more investment in tourism and the Masai Mara venture is a timely boost to the sector.”
Mohamed Alabbar, chairman, Emaar Properties, said: “The new management agreement of The Address Hotels + Resorts builds on the hub status of Dubai, connecting the fast-growing African markets with the rest of the world. With Emirates airline linking Dubai to Nairobi and other African markets, Emaar’s newest expansion to Kenya will further strengthen business exchange as well as boost the tourism sector. Our expansion is a perfect fit to our strategy of exploring growth opportunities in key emerging markets globally.”
The Address Masai Mara is scheduled to open in 2013 and work is currently progressing, with a focus on integrating environmentally sustainable features in line with its strategic location near the national park, said a statement. – TradeArabia News Service
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