The Dubai Department of Tourism and Commerce Marketing (DTCM) featured a major stand featuring hotels and tourism companies at a recently concluded luxury travel market show in Shanghai.

This was the sixth successive year participation of DTCM in the International Luxury Travel Market (ILTM).

The Dubai Stand measured 138 sq m and had 25 co-participants representing hotels and tourism companies in addition to the General Directorate of Residency and Foreigners Affairs (GDRFA-Dubai).

ILTM Asia brings together the world's most sought after destinations, ultra-luxurious accommodation, elite transportation and unique travel experiences, showcased for the most discerning Asian luxury travel buyer.

The invitation only event offers luxury travel providers the opportunity to reach Asia Pacific's VIP Buyers through its unrivalled pre-scheduled and online diary appointment programme of one-to-one meetings and extensive networking opportunities.

The DTCM officials said more than 40 meetings were conducted with the 470 representatives of various companies and organizations as part of the networking, marketing and promotional measures.

Mohammed Al Muhairi, head of Australia and Asia region at DTCM’s Overseas Promotion and Inward Missions Department, said a workshop was conducted for the tour operators to create awareness about Dubai and its varied tourism services for business and leisure travelers.

As many as 16 companies from Dubai participated in the workshop which was attended by representatives from 110 tourism companies from China’s various regions. A raffle draw was also conducted for a free holiday package for one of the participants.

The GDRFA-Dubai representative, Capt Abdul Salam Al Sharif, provided information to the Dubai Stand visitors about the visa facilities for tourists and others in addition to various online services offered to the visitors of Dubai.

The number of Chinese tourists to Dubai in 2011 increased by 27 per cent and reached 193,791 when compared with 2010 figures. – TradeArabia News Service