DTCM explores ways to promote Dubai
Dubai, June 10, 2012
The Dubai Department of Tourism and Commerce Marketing (DTCM) organised a joint meeting of the Tourism and Hospital Liaison Group recently to discuss tourism market trends and explore ways to promote Dubai in overseas markets.
The meeting at the Meydan Hotel was chaired by DTCM director general Khalid A bin Sulayem, who briefed the gathering about the key performance indicators of Dubai tourism industry in 2011 and the first quarter of 2012 and comparison of Dubai’s tourism industry with other destinations.
He enlightened the participants about various initiatives launched by the department, including Do More in Dubai summer holidays promotion, and the new hotel classification scheme.
The meeting discussed the issues of concern to the tourism sector and the role played by the department in overcoming the obstacles and challenges faced by the tourism sector stakeholders.
Bin Sulayem spoke at the meeting on the trends in global tourism markets and how these trends and developments could be used to increase the number of tourists to Dubai.
Senior representatives of Nakheel gave a presentation on Cruise With Nakheel, a memorable experience for the tourists and residents about exploring the exquisite Palm Jumeirah and the World, touring the inner waters of Palm Jumeirah’s crescent which offers new views of the island’s luxury resorts, villas, apartment complexes and marina.
The participants were briefed about various packages available for the tours and the pricing. – TradeArabia News Service