Dubai's luxury hotel Burj Al Arab has launched a new site to showcase its range of "Romance" packages, which have been designed for couples looking for the ultimate romantic experience.

Managed by Jumeirah Group, the global luxury hospitality company and a member of Dubai Holding, Burj Al Arab is designed to resemble a billowing sail and stands at a height of 321 metres.

The campaign also includes a video series of four mini-episodes to encourage audiences to connect emotionally with the hotel, said a senior official.

Visitors to the site, http://www.burjalarabromance.com, can find out more about the different options available and how to personalise a romantic getaway at this world-famous Dubai hotel.

The new website is the perfect place to go for inspiration when planning a once-in-a-lifetime romantic escape to Dubai. It features stunning photos of the hotel and some of the romantic experiences guests can enjoy there.

They can also get a taste of the luxury and romance at Burj Al Arab by watching the hotel's new series of beautifully directed and atmospheric romantic mini-films.

The mini-series of films uses the luxury Dubai hotel as a springboard to tell a timeless tale of romance, making it one of the most ambitious projects in Burj Al Arab's marketing history.

The four movies - 'The Mystery', 'Anticipation', 'What is Love?' and 'Proposal' - feature a couple embarking on a beautiful journey to celebrate their romance, and spending their romantic moments in Burj Al Arab's opulent surroundings.

"Our aim is to create an extraordinary viewing experience that will be as unique as our location and feature Burj Al Arab as the lead character," said Detria Williamson, the director of marketing and PR at Burj Al Arab, "and we believe this mini-series puts Burj Al Arab firmly back on the map as the home of the Gold Standard of Romance."

The series highlights a number of Burj Al Arab's most memorable locations, including the hotel's helipad, the signature restaurant Al Mahara, and the sumptuous interiors of the panoramic luxury suites.

Burj Al Arab is also celebrating the launch of its "Romance" website by offering visitors the chance to win a four-night stay in what has been consistently voted 'the world's most luxurious hotel'.

The grand prize consists of a four-night Gold Package stay in Burj Al Arab hotel in Dubai, including a scenic drive in a Rolls Royce Phantom and a romantic beachside dinner. To be in with a chance of winning, visitors need to write the story of their own romance in less than 250 words and submit it via the website by 24.00 UAE time on 2 September 2012.

With its own beach for romantic walks, in-suite check-in and check-out services, private butlers on call around the clock and a fleet of Rolls Royce vehicles available for guest use, this upmarket all-suite hotel can cater to all needs, making it the perfect choice for couples looking for a touch of class for a special occasion, said Williamson.-TradeArabia News Service