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Dubai, Egypt eye joint destination marketing

Dubai, May 1, 2012

Dubai and Egypt are exploring ways to take up joint marketing to promote two of the world’s popular Arab tourism destinations in various countries, including China and Australia.

A protocol of cooperation between Egypt and Dubai for the joint destination marketing and promotion is on the cards, it was announced during a meeting of senior tourism officials on the sidelines of the Arabian Travel Market (ATM-2012) in Dubai.

Egyptian Tourism Minister Mounir Fakhry Abdul Noor called on Khalid A bin Sulayem, director general of Dubai Department of Tourism and Commerce Marketing (DTCM) at the Dubai Stand in the ATM. Both discussed issues of mutual interest and latest trends and development in the tourism industry in general and the Middle East and the UAE in particular.

Abdul Noor praised Dubai tourism’s success story and its emergence on the world map as a leading business and leisure tourism destination.

He said several destinations can benefit from its recipe of success and could be part of Dubai’s continuing journey of success through exchange of expertise and mutual cooperation. 

Both sides highlighted the historically strong relations between Egypt and the UAE in general and Dubai in particular and agreed to enhance bilateral relations and joint cooperation, especially in tourism domain.

Speaking to the Media after the meeting,  Abdul Noor said that he had extended an invitation to Bin Sulayem to visit Egypt for a meeting in Sharm El Sheikh where the terms of agreement for joint destination marketing will be agreed upon.
He said this agreement will be the first step in the enhancing the bilateral relations taking into account various factors, including the enhanced air-connectivity between Dubai and Egypt.  

The minister said the joint marketing will be beneficial to both the popular holiday hotspots as the tourists will be able to explore and experience the two equally appealing destinations given their rich history, varied tourist attractions, old world charm traditions and culture and modernity.  – TradeArabia News Service 




Tags: Egypt | Dubai | Marketing | destination |

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