Ferrari World eyeing MICE market
Abu Dhabi, March 25, 2012
Ferrari World Abu Dhabi, the world’s largest indoor theme park, is increasingly attracting companies keen to explore more creative and inspiring MICE destinations that help them stand out from the crowd, said its marketing chief.
The UAE was named among the top 10 MICE destinations globally according to the latest ITBM Middle East Meetings Industry Research report which shows Abu Dhabi is anticipated to attract 48 per cent of all events planned in the Mena region in 2012.
“We offer so much more than the standard meeting experience,” said Raquel Lopez, director of Marketing & Sales, Ferrari World Abu Dhabi.
“Ferrari World Abu Dhabi has more than 3,000 sq m of events space and we can customise packages on different scales ranging from the privatisation of individual attractions to creating full-day park privatisation packages. The goal is to create something highly memorable, exciting and unique.”
“We have hosted several highly successful events and corporate product launches that really grabbed headlines last year for their ability to offer brands a unique platform to convey their messages in a fun and exciting way,” Lopez noted.
“The MICE arena is very competitive and companies are increasingly looking for ways to differentiate themselves. Within the MICE industry there is a huge appetite for unusual venues - Ferrari World Abu Dhabi incorporates these elements of impressiveness and novelty within a huge range of event space that is inspiring and striking,” she added.
She continued: “Delegates who visit us at GIBTM this year will be able to acquaint themselves with the comprehensive support Ferrari World Abu Dhabi offers its partners to achieve their business goals, with a full range of promotional tools and marketing support.”
Ferrari World Abu Dhabi will exhibit at the three-day Gulf Incentive, Business Travel and Meetings (GIBTM) which takes place from March 26-28 at Abu Dhabi National Exhibition Centre. – TradeArabia News Service