Tetra Pak to unveil Saudi products in Germany
Dubai, March 24, 2012
Tetra Pak, a leader in food processing and packaging solutions, said it is set to showcase Al Rabie and Saudia products at Anuga FoodTec, the world’s largest food and drink exhibition which runs from March 27 to 30 in Cologne, Germany.
The local Saudi products that Tetra Pak will showcase at Anuga FoodTec are Al Rabie’s chocolate drink packed in TPA 330 Sq DreamCap packs and Saudia’s Golden Taste drink packed in TBA 1000 S ReCap.
About 40,000 visitors of the Anuga FoodTec exhibition will have the opportunity to taste these beverages as well as the chance to see first-hand the benefits of Tetra Pak’s innovative technologies, said a company statement.
Tetra Pak’s theme at Anuga FoodTec, “Today, Tomorrow, Together,” highlights the long term partnership that Tetra Pak has with its customers and stakeholders, and the relationship it hopes to foster with its prospective customers.
Riccardo Castagnetti, the marketing director of Tetra Pak Arabia, said: “We are very pleased to offer visitors two products coming from leading brands in Saudi Arabia. At Tetra Pak, we have the vision, to make food safe and available everywhere and we work with our customers to drive the message of protection behind our packs”
“At Anuga FoodTec, we will be revealing Tetra Pak’s new innovations and advances in the food processing and packaging solutions industry,” Riccardo observed.
“Tetra Pak recognises the importance of research and development in the industry, and strives to offer customers the newest technologies to maintain the safety and quality of beverages for consumers,” he added.
Tetra Pak Arabia has a major production facility in Jeddah and offices in GCC and Yemen. Tetra Pak supplies close to 7 billion packs a year in the Arabian Peninsula region alone.-TradeArabia News Service