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Ferrari Abu Dhabi to showcase unique offerings

Abu Dhabi, May 1, 2011

Ferrari World Abu Dhabi said it is set to further excite the regional and international travel trade industry with its unique offering at this year’s Arabian Travel Market (ATM).
 
Fabien Laurent, sales director, said the ATM offers a great platform for Ferrari World Abu Dhabi to reach out to travel trade professionals looking to take their portfolio of UAE attractions to a new level.

“Ferrari World Abu Dhabi is the exciting new kid on the block, having only opened six months ago. ATM provides an opportunity for international travel trade representatives to understand why partnering with the world’s largest indoor theme park boosts their UAE itineraries, in both leisure and Mice."

"The world has not seen anything like Ferrari World Abu Dhabi before and in the tourism business, that’s a major draw card," remarked Laurent.

"Delegates visiting our stand will be able to find out more about the many incentives and creative marketing tools we offer our trade partners to help them promote Ferrari World Abu Dhabi to their clients."

"Ferrari World Abu Dhabi allows travel trade professionals a chance to do things differently and gain a winning edge – especially in the highly competitive MICE and Groups sector," he added.

The theme park, he said, is offering all ATM travel trade delegates who visit its stand a chance to test-drive its distinctive offering with a complimentary entry pass.

"Ferrari World Abu Dhabi is globally a one-of-a-kind experience. We want agents to get behind the wheel on the racing simulators, test their nerves on the world’s fastest rollercoaster and scout out the meeting space while they are in town so they get a taste of what sets us apart."

"It’s only when they step into the park that agents really understand what makes Ferrari World Abu Dhabi a must-visit destination and the different ways they can partner with us to boost their own offering,” he added.-TradeArabia News Service




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