Ferrari World unveils big Mice expo plans
Abu Dhabi, March 26, 2011
Ferrari World Abu Dhabi, a premiere entertainment centre in the region, is set to launch its unique corporate offering at this year’s GIBTM, a leading event for the region’s Mice industry, which opens in the UAE capital on Sunday.
Ferrari World Abu Dhabi will exhibit at the expo as part of the Aldar portfolio at the three-day event, said a company statement.
A presence at the expo offers Ferrari World Abu Dhabi the opportunity to showcase ways in which businesses can inject a winning spirit into company meetings, incentive trips, conferences and events, said a top official.
“Where else can a company organise a training conference and then have delegates race against each other on a Ferrari driving simulator?” said Troy Lindquist, director of Sales & Marketing, Ferrari World Abu Dhabi.
“To inspire their teams to think big, Ferrari World Abu Dhabi offers companies a MICE destination that is unmatched in the Middle East.”
Ferrari World Abu Dhabi’s distinctive offering supports concerted efforts on the part of the UAE’s capital city to boost numbers of inbound Mice travellers.
“For companies who are looking to differentiate themselves in a competitive market place, Ferrari World Abu Dhabi is a unique, impressive and very memorable Mice venue. After all, speeding at 240 km per hour on the fastest rollercoaster in the world, strapped next to a colleague from head office, can make for a pretty interesting icebreaker session,” he added.
As the largest indoor and the only Ferrari-themed park in the world, Ferrari World Abu Dhabi already possesses the cachet of an iconic venue.
Combined with more than 3,000 sqm of meeting space that can accommodate up to 1,500 delegates, traditional cafés and restaurants offering authentic Italian cuisine and exciting attractions – including racing simulators such as Scuderia Challenge, and quiz-based challenges that test strategic racing skills like Pit Wall – the venue offers a compelling Mice proposition that’s perfectly suited for team-building activities and fun incentive trips.
“We work with hundreds of travel partners from around the world – covering key markets throughout the GCC, Western Europe and Asia – who are already capitalising on the venue’s novel attractions, with more than 50 events hosted to date,” Lindquist added.-TradeArabia News Service
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